Il Filo di Arianna: a plantable tag for an environmentally friendly business

An embroiderer who decided to rescue an almost lost noble art and iGreen Gadgets: What do they have in common? Of course, sustainable business! Yes, because even small businesses – and perhaps especially small businesses – are involved in safeguarding the environment. Both by choosing solutions that have a low environmental impact, and with what is an increasingly important element of commerce: communication. And, in the case of personalized plantable paper tags, green communication!

Il Filo di Arianna: A green and modern touch to the ancient art of embroidery

The story of Il filo di Arianna (Ariadne’s thread) is a story of restoration. From the choice of taking an interest in embroidery, a real art that constitutes one of the pillars of the Made in Italy craftsmanship, to starting an activity that implies the lowest possible environmental impact. By accessing their website, you will not only just be able to buy embroidered cotton t-shirts and entire collections for children, choosing from the numerous ready items or requesting personalized embroidery, but also to give a second life to your own garments.

That’s correct, today thanks to Il Filo di Arianna it is possible to give a creative twist to garments that would otherwise no longer be used. Alternatively, they can be given an even more interesting second life by donating them to Arianna, who will choose the embroidery to be applied according to her imagination. A clever way to upcycle items that were destined to collect dust in the closet or, worse, have a negative impact on the environment. It’s not only clever, but also in line with Arianna’s choice to turn her business into a real green oasis.

Sustainable is the new black

Arianna opened her business not only with the intention of sharing her creations, but also with the commitment of minimizing their environmental impact. A choice that, when it comes to businesses – and therefore client- and customer-facing activities – inevitably triggers a virtuous circle. Not only, in fact, 1% of the proceeds of each purchase is donated to 1% For The Planet, but the customers themselves are involved, with packaging in recycled and recyclable cardboard equipped with a QR code that allows them to access the history of the material, from its origin to its processing. All of this is complimented by compostable shipping bags, which can even be thrown in the food waste. From cardboard boxes that tell their own story to labels that become compost… the next step was, of course, the tag that becomes a flower when planted!

The iGreen tags in plantable paper

We said the step from recycled cardboard to Plantable Tags was a short one. And that is true, Arianna’s eye for detail identified an element that had no other occasions for use, and immediately started looking for solutions to make it sustainable. And this is how the plantable tag was created; from the collaboration with iGreen Gadgets. It is therefore not only about recyclable materials that do not impact the environment, but it is a real step forward. The plantable paper, in fact, is a special type of paper made with real seeds inside it. This means that all is needed is to insert it in soil and provide it with enough water and sunshine to see a seedling sprout and grow into a beautiful plant.

An original idea that allows not only to give a second life to objects that would otherwise end up in the landfill, but also to pay homage to Arianna’s customers, who will receive, in addition to their product, an absolutely unique floral gift!