Raptus & Rose: When style meets the green soul of Seaqual beach towels, the result is … Perfecto!

Beauty, the real one!

Creating clothes designed for women, discovering new unknown realities – whether they are around the corner or in the most remote corners of the world – always with an eye to environmental sustainability; encouraging creativity rather than the cycle of consumption and valuing women rather than telling them how they should be. This is what Raptus & Rose has been promoting for years, a one-of-a-kind reality in the fashion scene, which aims at a concept of beauty across the board. For this reason, it is not surprising that Raptus & Rose chose the Seaqual beach towels by iGreen to accompany the Perfecto for the #calidoraptus, a flash mob, a symbolic swim, an experience.

Combining sustainability with fabric culture

Born in 2011 from its founder’s passion for fabrics, Raptus & Rose is a truly unique project that combines tailoring and attention to the most peculiar details, offering women fabrics from all over the world. A particularly careful search for the materials, which arrive from India to Morocco, of course without excluding the Italian experience. Above all, however, this concept emphasizes human sustainability, using fashion as a tool to create a virtuous circle in which the textile experience, handed down from mother to daughter in many countries, is at the center, together with the values of uniqueness and sustainability.

Perfecto and Acquaria: An ideal swim all together to feel perfect in your own skin

With its soft and flowing lines, its clever neckline, the bias cut of the fabric, and the hand stitches, Perfecto is the tailored clothing item designed to dress, enhance and make every woman feel good in her skin. Available in numerous lengths and colors, including the exclusive Indian Pink, Perfecto was the protagonist of an incredible eco-sustainable communication project: a swim in the sea at sunset wearing the dress of dreams, multiplying women, dresses and colors as in a kaleidoscope.

An idea, the #Caleidoraptus, which from Forte dei Marmi managed to reach even Berlin, involving thousands of women with swims in seas, lakes, pools and even bathtubs! And after the swim? All wrapped themselves in the Acquaria, the Seaqual eco-friendly towels made by iGreen. Because at Raptus & Rose, sustainability always comes first.

Seaqual beach towels – Circular economy with style

Seaqual beach towels are eco-sustainable towels made with a fiber consisting of 40% plastic waste recovered from seas, beaches and oceans. However, the real novelty of SEAQUAL® YARN is that it is a fiber that not only aims to be sustainable, but also to show how attention to the environment can create wealth for local people. It is a project that involves different professionals, from scientists to fishermen, and which blossoms in the production of items that combine style, quality and environmental awareness.

Furthermore, thanks to the idea of making the fiber traceable, it is possible to find out from which areas the plastic used for the creation of Seaqual towels was recovered. All with the possibility to customize and, consequently, to create unique and impactful items such as the Aquaria towel by Raptus & Rose.