Matera 2019: iGreen Gadgets meet the European Capital of Culture

Matera and the Italian region of Basilicata are in the spotlight: the city, famous all over the world for its characteristic Sassi (districts formed of natural cave dwellings and inhabited since the Paleolithic period), a UNESCO World Heritage Site has been designated as the European Capital of Culture for the year 2019. This award, in addition to bringing the city’s unique beauty to the general attention, confirmed our country as an unmissable destination for all lovers of art and culture.

Shows, photographic exhibitions, conferences, literary awards and sports championships: arts in all forms have become the protagonists of an intense year of initiatives, all carried out within the region and characterized by the union of past and present, connecting old difficulties with modern approaches to their solution. The events calendar, both paying and free, is incredibly full, and it includes initiatives that will not fail to impress all participants.

Why Matera? The provincial capital of Lucania was chosen not only for its uniqueness, but above all for the enthusiasm of the organizers and the artistic approach that they adopted. The innovativeness of the proposed solutions – with an eye to the latest technologies – and the commitment shown in actuating them constitute a link between modernity and historical roots that goes perfectly with the perspective given by the green products proposed by iGreen Gadgets. In fact, we had the pleasure of joining the Matera Open Future project with our Sprout® Pencil, the plantable and eco-sustainable pencil!

The Sprout® Pencil, 100% biodegradable and made of birch wood from sustainable sources, contains non-GMO seeds that sprout with water and give life to a beautiful plant. Taking care of it is very easy, the only necessary ingredients to grow the plant are love, patience, a pot of soil, a little water, and plenty of sunlight. And before you realize it, it will bring a touch of color to the home or office, may they be yours or of those who receive them. The seeds contained in the Pencil allow you to grow the most varied sorts of flowers, vegetables and herbs; from sunflower to salvia hispanica, from coriander to daisy, up to cherry, tomato, and thyme. Its tip, made of graphite and clay, contributes to the creation of a completely natural and safe product, as well as being very original!

Of course, the one created for the Matera Open Future 2019 is a customized version of our Sprout® Pencil. Accompanied by a beautiful package made of colored cardboard with a text in Italian and English, it was distributed within the event and it did not fail to impress all those who received it. Fully customizable, Sprout® Pencils are the perfect gift for customers, coworkers and friends: not only do they represent an original gift that will surely be welcomed, but they are also a unique way of highlighting one’s love for the environment and the effort put in defending it, starting with small daily gestures.

The tension between ancient and modern is very noticeable in Matera. Its millenary history fills the streets and alleys and it merges with all the modernity and technology of the twenty-first century. This perfectly matches our philosophy, bound to a deep and sincere love for nature. The Sprout® Pencil, much loved by our supporters, represents the perfect gadget to accompany the celebrations in honor of the new Capital of Culture.