iGreen Gadgets for Ferrero: the customized Seaqual beach towels

Ferrero is today firmly ranked among the top companies in the world thanks to a strong and healthy reputation. This is also due to the important social responsibility initiatives of the Ferrero Group, focused not only on excellence, quality, innovation, and transparent communication, but also on the attention towards the people who have made and continue to make the history of the company, on the support given to local communities, on promoting active lifestyles among the younger generations, and, last but not least, on the strong commitment to sustainable agricultural practices and attention to the environment.
The Ferrero Group commits day to day to prevent pollution by improving their environmental performance and energy efficiency, complying with their own Environmental and Energy Policy. The Settimana dell’Ambiente e dell’Energia 2020 (2020 Environment and Energy Week) took place at the Ferrero plant in Pozzuolo Martesana (MI). This was a meaningful and important moment of reflection that raised awareness and encouraged learning on environmental respect and energy saving for all Ferrero employees, an opportunity that has seen the collaboration of iGreen Gadgets and Seaqual.

Ferrero: tangible commitment for care and attention towards people and the planet

The Ferrero tradition is that of a capitalism that wants to bond with the territory in which it operates, both in Italy and in the world. Monitoring and improving the impact of their activities along the entire supply chain is a priority of the Ferrero Group, pursued through responsible sourcing of the main raw materials. In addition, the Company ensures that their production respects the environment by using the best available technologies, with an efficient use of energy, materials, and natural resources, and by having a reasonable and responsible water footprint.
To achieve this, the Ferrero Group is, for example, committed to making all their packaging 100% reusable, recyclable, or compostable by 2025, by signing the “New Plastics Economy Global Commitment” promoted by the Ellen MacArthur Foundation. The new packaging commitment further strengthens Ferrero’s approach to an ongoing packaging improvement, and it is part of the Group’s strategy aimed at minimizing the environmental impact, starting with raw materials, through production plants and logistics, and then along the whole value chain.
The contribution and opinions of each employee are fundamental to carry out a project of Operations Excellence, and this is why Ferrero invests in employee involvement initiatives to achieve a continuous improvement within the plants. For this reason, a number of Seatowels, of course customized by iGreen gadgets, have been given away to employees during the training and involvement activities of the 2020 Environment and Energy initiative.

Seatowel: the Seaqual beach towels made recovering plastic from the sea

The Seaqual project, just like Ferrero, embraces a complex set of values that involve nature as much as people and other companies. Seatowels, the Seaqual beach towels, are in fact made of 60% textile fiber obtained from the recycling of plastic material. This material is collected from oceans, seas, and rivers, and on banks and shores, thanks to the help of local workers, such as fishing operators, whose activities tend to be highly affected by the increasing levels of pollution.
At the same time, Seaqual raises the awareness of other small and large economic realities, showing how it is possible to obtain a marketable product, and therefore new wealth, from what is apparently a waste. These interventions aim both at the protection of workers and at raising their awareness, while protecting nature from present and future damage related to pollution. And all this is achieved through a comfortable, light beach towel, which is also the latest fashion and fully customizable thanks to the collaboration with iGreen!

iGreen Gadgets: helping the environment through creativity and communication

Born with the aim of supporting companies and individuals in protecting the environment through communication and creativity, iGreen made innovative design and customization a strong point. This is why they are definitely the ideal partner for the latest Ferrero initiative, for which they created the Seaqual beach towels with the claim of the 2020 Environment and Energy Week. A surely impactful idea, which is also simple, innovative, and useful, and that has not failed to gain the approval of the Ferrero employees.