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To tell the story of a company, enhancing its values and distinctive features that distinguish it and position it in the market. Thus was born the collaboration between iGreen and YOO Multimedia, with the aim of conveying a promotional message through a fun and sustainable product: the unmistakable Sprout Pencil.
YOO Multimedia, supporting businesses for 16 years
It was 2007 when Assad Abo Ata, having finished his studies as a director and audiovisual producer, decided to start a young and ambitious communication agency, capable of intercepting the difficulties of companies in a period of technological transition and a paradigm shift in the way of doing communication. 16 years and 180 partner companies later, YOO Multimedia is now a multimedia agency with authority and credibility gained in the field of Web services for companies, from marketing campaigns to digital consulting, passing through search engine optimization strategies and social media management. A range of quality services offered, constantly updated and improved through efforts focused on technology and efficiency.
The Johnson&Johnson VISION project
Quality and creativity are the keywords of YOO Multimedia’s success; characteristics that are reflected in every project, including the one for Johnson&Johnson VISION. Hence the collaboration with iGreen Gadgets, an authoritative company in the field of sustainable and innovative gadgets. The goal? To support the communication campaign for Johnson&Johnson VISION, the division of the large giant Johnson&Johnson that specializes in solving vision-related impediments, a problem that afflicts more than 2.2 billion people worldwide. Johnson&Johnson VISION has therefore continuously invested in research and development in order to protect one of the most precious gifts in our lives: sight. That is why, with iGreen gadgets and YOO Multimedia, a visually appealing product was chosen: the Sprout Pencil with Seeds.
Sprout Pencil with seeds
The Sprout Pencil is the first pencil with seeds that plants and grows, 100% biodegradable and with fully customizable packaging. A unique and innovative product made of biodegradable material that is very easy to use: when the pencil becomes too small to use, simply plant it upside down, adding light, water and love. In a few weeks, sprouts will grow from the seeds released from the capsule, giving rise to flowers or aromatic seedlings. A versatile, green product that is ideal for communicating a personalized message of environmental sustainability. The same message that Johnson&Johnson VISION and YOO Multimedia wanted to communicate with this gadget signed iGreen.
