Posteaperte: open doors for the collaboration between iGreen Gadgets and Poste Italiane

Family, responsibility, new generations and eco-sustainability. These four simple concepts surely describe the Posteaperte event, an initiative started by Poste Italiane – the Italian postal service provider – in collaboration with the advertising agency MP Group to launch the “Posteapertetutt’anno” project, the new way of experiencing the company through direct contact with employees and their families. This is, in a nutshell, the idea behind the “NoidiPoste” app, designed for the Poste Italiane employees.
The event linked to the launch of this project saw iGreen Gadgets in the spotlight of the eco-sustainable communication chosen by Poste Italiane. Their ideas enable the children of Poste Italiane employees to continue at home, in the company of their families and loved ones, what was learned during the educational workshop organized for them by the Poste group. How? By growing seedlings thanks to the plantable paper postcards provided by iGreen Gadgets!

NoidiPoste: The Poste Italiane family

Poste Italiane has chosen to focus on family values, supporting their employees by not only enabling better communication within the company, but also by involving the family members of the employees, with particular attention to the youngest generations. For this reason, the PosteAperteTuttoL’Anno project was launched, with the organization of events designed to strengthen the sense of cohesion and community within the group.
A project that provides not only for fun, but also for educational moments, with the organization of initiatives thought especially for the little ones. NoidiPoste thus aims at the diffusion of the values of the Poste Italiane group, the main one being the idea that future generations can and should live and grow accompanied by strong values and ideals, such as correct waste management, energy saving, sustainable mobility and the reduction of paper and plastic waste.

iGreen Gadgets plantable postcards for Poste Italiane

AAt the end of the event, Poste Italiane sent a personalized plantable postcard to all children – even those who did not participate, but who are in any case part of the NoidiPoste family. Plantable paper is one of the most interesting products by iGreen Gadgets, the real highlight of their inventory, thanks to its incredible versatility and ease of use..
It is, in fact, a fully biodegradable type of paper, made with a special technology that allows seeds to be inserted among its fibers. It can be used for gadgets of all kinds, from calendars to coffee cups, and when they served their purpose they can just be planted in soil. If regularly watered, they sprout within just a few weeks. This all comes with the possibility to choose among colorful flowers, herbs and even cherry tomato seeds!

iGreen: sustainable communication for the whole family

Plantable postcards are a perfect example of how it is possible to carry out eco-sustainable communication campaigns involving audiences of all ages.
This is an intelligent and original project that, thanks to the personalized printing service, allows for the creation of final products that can be customized with graphics, colors, logos and corporate brands, but also with artworks, dates and meaningful quotes. Customized projects can then be created in occasion of corporate events or as a gift to customers and business partners who, once at home, can share them them with their loved ones, transmitting them positive values linked to respect for nature.